QR Codes In Marketing

Use QR codes successfully to market your product! Follow these guidelines for QR code marketing that works. 

Why use QR codes?

There are a variety of good reasons to advertise using QR codes.

  • QR codes appeal to a very important purchasing demographic. The majority of Americans who scanned a QR code in June 2011 were between the ages of 18 and 34, male and had an annual income over $100,000. You can find more statistics about QR code users in this article about the demographics of a QR code user.
  • QR codes can lead users to more information about a product or service, or how to contact you..
  • QR codes engage potential customers because they are interactive.
  • QR codes offer instant action. Remembering to do something in the future makes potential customers lose interest, but with a QR code, your action can be completed immediately, whether it is liking a page, watching a video or purchasing a product.
  • QR codes make typing in a long URL unnecessary.
  • QR code analytics can be used to assess the success of your advertising. There are many websites that offer a breakdown of how many scans your code gets, when it gets them, etc.
  • QR codes can fit in small spaces and can be scanned on computer screens, print ads, and television ads. QR codes can even be scanned off of someone else's cell phone's screen.
  • QR codes are easy to make!
  • QR codes are up and coming. Only 22% of the Fortune 50 have started using them yet.

Guidelines

QR codes can generate a lot of traffic and purchases for your company's website or product, or for your project, if you use them wisely. You could lose potential customers if scanning your QR code is a disappointing experience.To make your QR count, all you have to do is follow a couple of simple guidelines.

  1. Always check your code before you get it printed up. Make sure it works and...

  2. if your QR code is a link, make sure it is to a website that is optimized for mobile viewing.

  3. Make sure your audience knows what to do with your code. If you live in an area that is unfamiliar with QR codes write, “Scan me with your smart phone's QR reader!” underneath your code. You might even want to add instructions on how to download a QR code reader.

  4. Place your code in a good location. Some considerations for this include visibility and connectivity. A store front window might be ideal, because after hours, people can pass by your shop, scan your code and shop online.

  5. Be sure to offer motivation for scanning your code. Have your code link to a coupon for your product or brand, or to exclusive content like photos or videos. There are a lot of options out there for this, but your potential customer is more likely to stay on your page, and therefore more likely to make a purchase, if they have something interactive to do.

  6. If there is plain text in your ad, let your QR code content be different. The redundancy of seeing the same flyer you scanned on your cell phone screen makes users feel like they wasted their time.

"Ways to use QR codes," covers some basic ideas about using QR codes.